We’re opening our 2024 calendar.

We’re delighted to be able to open up our John Lewis pop-up shop calendar for 2024 and offer more emerging brands the chance to host a pop-up shop to showcase their business in a leading retailer.

The calendar is now open from January – end of April 2024 and
we are inviting more brands to take part.

So why a Pop-Up Shop in John Lewis & Partners?

Our Pop-up shops provide a temporary retail space within John Lewis that allow businesses to create a unique shopping experience that captures the attention of customers.

As a small business owner, hosting a pop-up shop can be a lot easier and
more affordable than you think. And the benefits can be enormous.

For starters, hosting a pop-up shop can help you reach a wider audience. By setting up in an established retailer like John Lewis, you can attract customers who might not have heard of your brand before. This can lead to new sales and new customers that keep coming back to your brand long after your pop -up is over!

Hosting a pop-up shop can help you build relationships with customers. By interacting with them in person, you can learn more about their needs and preferences. You can also offer personalised products and build a rapport that can lead to repeat business.

Don’t miss out on this exciting opportunity to showcase your brand

All new brands and brands who have not yet hosted a pop-up / have not booked a pop-up should please register your brand to host a pop-up January – end of April 2024 via the form below.

If you have already hosted a pop-up shop with us then you should have received an email with instructions of how to book. You can book directly via the booking calendar found in your dashboard by logging in here.

You can read our FAQs here.

Thank you so much!
The GBX Team

Register your brand for a pop-up shop in 2024.